Piedmont Litho, Inc. | Raleigh Commercial Printer
3126 Hillsborough Street, Raleigh, NC 27607
(919) 834-2644

www.piedmontlitho.com

Postcard Printing


postcard printing postcard-atlantic-ave-print-job Postcard Printing by Piedmont Litho

Postcard printing can be a simple and cost effective way to promote your product or service. Common sizes of postcards are: 4” x 6” or 4.25” x 5.5” but larger sizes are available as needed depending on how much information you have for the postcards.

Postcards target specific events and or promotions to your audience. They also help drive traffic to your website or store front. If you’re having a special sale and want your customers to know, a postcard allows you a low cost option to inform them about your special. Postcards are relatively small and don’t require a lot of information or pictures for you to come up with. They also don’t require special envelopes or tabbing for mailing which keeps your mailing cost low.

4 Tips for creating Postcards:

    • Keep your headlines clear and to the point – Your recipient might actually want what you have to offer, but throw your card away because the messaging took too long to read and they didn’t realize what was being said.
    • Only have one main idea for the card – Postcards aren’t very big to begin with, so don’t try to stuff multiple messages in one card because the message will just get lost. Stick to one message per postcard.
    • Make sure your postcard is relevant – Make sure your designs are tailored towards your target audience. If you are trying to get the attention of upper level decision makers then an image of a little boy or a doll would be insignificant. You would want a more professional image.
    • Call to Action – Make sure that your call to action is clear and you are telling your audience exactly what you want them to do. Double check all the QR codes, phone numbers, and websites on your piece to make sure they are correct. And explain to them why it’s beneficial to take the action.

Piedmont Litho does not facilitate direct mailing of postcards but is happy to recommend several mail houses that can take care of your direct mailing needs.

Contact Piedmont Litho today and let us help you complete your postcard printing needs!

Topic: Postcard Printing